Tips for success for your small business

As a business owner and coach I’m often asked by new practitioners “What do I need to do to succeed?”

Of course you need to be good at what you do, but there’s many people who are fantastic practitioners yet struggle to earn enough income. Why is that? Practitioners need to consistently have the right mindset, and be good at business as well as their chosen field.

Luckily other’s have researched and compiled the date and here’s what it takes to succeed:

Business owners who are successful have developed personal attitudes and characteristics that are reflected in their business:

They have a positive mindset and are not afraid of failure instead they learn from their mistakes. 

They are committed to their goals and flexible in their approach.

They are patient and persistent.

They are willing to invest in themselves and their business.

Wantrepreneurs are full of ideas and dreams. Entrepreneurs are action takers.

Successful businesses owners have developed support systems that help them grow. 

In the well-being and therapy business this translates as well structured support systems that relieves practitioners from many day to day routine activities. This gives practitioners more time to see clients, maintain their business and do what you love. These are some of the most sort after supports:

  • Phone answering service when you’re busy or with clients
  • Efficient and reliable client booking service
  • Office support
  • Implementation of ongoing marketing strategies
  • Effective time efficient bookkeeping programs
  • Reliable referral systems

Successful businesses are visible and known in the community.

Poor location is a disadvantage that might be too much to overcome. If your business relies on word of mouth, visibility and location is a strategic necessity. Working from home may save you money in the short term but cost you clients in the long run. Most professional practitioners value the support gained from aligning with a successful well established business. They view their associates and location as their most valuable asset and resource.

Successful businesses make plans and set effective marketing goals

Their plan includes personal and business goals, and have set out specific time lines and strategies to achieve them. They include good cost effective marketing, with a solid web presence, reliable referral systems, that help your business stay competitive while getting more potential customers interested in your products and services.The lack of an effective business plan will kill your business before you ever get off the ground.

Understand their unique qualities and skills – So you’ve studied hard, invested much time and money in your qualification and now you want to share your skills to help others. You’re offering a great service or product, so how will you avoid getting lost among the competition. What sets your business apart from other practitioners? What makes you or your business unique?

Are focused and  accountable –  Many businesses fail because people treat them like hobbies. From day one treat your business as a business and yourself as an employee.  Even if you only plan to work part time, set measurable goals and hold yourself accountable. If you are only willing to put in a few hours a week ad hoc, expect to get a few hours a week of ad hoc income.

Surround yourself with other successful people. You will get great idea’s, you’ll learn from others and receive the best feedback from fellow business owners. The best kind of peer group is where your business is the newest or smallest business. When you are the smallest you will be pushed harder to catch up to the others in your group.  Connecting with mentors and networking with peers helps you discover what it takes to flourish.

Be patient and give it time. Ideas are fast, but making them happen will take time. Even if all goes well, almost everything you do in business will take longer than expected.

“Many of life’s failures are people who did not realise how close they were to success when they gave up.” Thomas Edison

If you’re looking to start or grow your wellness or therapy business book an appointment with Heather on 0405821880

Hypnosis – the fast way to retrain your brain

Hypnosis is known as the fast track therapy because it works within 3-6 sessions rather than over many months or years with other types of therapy.

How does it work?

The brain operates on different levels of consciousness, ranging from fully alert through asleep, with variations in between. Hypnotic states occur naturally and spontaneously such as when we are day dreaming, reading a book or absorbed in a movie. Dr. Mark Jensen, a psychologist at the University of Washington School of Medicine, found that hypnosis and meditation have similar neurophysiological profiles. These brain states can be measured by EEG tracking brainwaves from high frequency to low frequency:

Beta: (14-30Hz) Normal awake state the more stressed you are the faster the brainwaves.

Alpha: (9-11 Hz) Associated with calm relaxed but alert states occurring naturally in everyday life.

Theta: (4-8Hz) Associated with deep relaxation, creativity, deep meditation and hypnosis.

Delta: (1-3 Hz) Sleep, deep physical relaxation and rejuvenation.

Re-educate the subconscious, to alter perceptions and change behaviour


Hypnosis works, by the therapist deliberately inducing a relaxed state spanning from alpha through to theta states, and then offering therapeutic suggestions which are absorbed into the mind to reeducate the subconscious, alter perceptions and change behaviours.

The Hypnotherapist will carefully craft an individualised script focusing on the desired agreed goal which is tailored to each client.  Hypnosis works by updating the subconscious mind with new and more helpful information, like updating the software in a computer.

Since the subconscious mind controls our emotions, behaviour and autonomic bodily processes, hypnosis can releive anxiety, depression, distress, and pain. Contrary to popular belief, you can’t be hypnotized into doing things against your will; neither can you be forced into a hypnotic state. Instead, you allow yourself to be hypnotised. Want to know if you can be hypnotised? FREE demo and workshop.


How is Hypnosis different?

Hypnosis is different because it taps into the power of the subconscious mind. Hypnosis is a solution focused experiential therapeutic intervention. As you relax your mind is being re-shaped to reflect the solution you want.

Rather than just talking about the problem we use the power of the mind to intervene and change the outcome

If you examine your daily routine you’ll find that most of what you do say and think is habitual, and all habits arise from the subconscious. From waking up in the morning we faithfully follow a usual routine as if you’re on auto pilot. Habits are often useful, but sometimes we realize they hold us back, get in the way of success or are not in line with how we want our life to be NOW. Once we have a different experience we have started the change process- no-one can take that away from you. Keep going and repeat often enough to change the subconscious habit or pattern permanantly.

What is a habit?

Habits are subconscious behaviour repeated regularly. Our habits are often physical emotional and behavioural, i.e. thoughts, feelings or behaviours that seem to be almost involuntary.

Habits are often learned responses to triggers or events that when repeated often over time becomes automatic unless questioned. Habits can also become obsessive, compulsive or addictive in nature.

possible-rf953169_640Habits are usually formed as an attempt to find relief or a solution from a ‘problem’, and they become firmly embedded in the subconscious mind over time. Sometimes the automatic habit ends up being more of a problem than original issue for example smoking to fit in or ‘be cool’ or drinking to help you sleep only to find drinking in excess causes sleep issues. Hypnosis communicates directly with the subconscious mind, to directly reverse or re-train the mind into something healthier. Hypnosis is known as the fast track therapy, and is often described as the most pleasant and relaxing way to make a change.

We can be unknowingly run by old beliefs, feelings and behaviour

The adult brain remains open to change throughout its lifespan. Most people pay little attention to the flow of thoughts, yet what flows through our mind literally sculpts our brain. Our unconscious mental programs (or thought, feelings and core beleifs) influence the way we think, feel and behave. These mental programs are usually formed in childhood, and if we are unaware or haven’t updated them we may not realize that these beliefs no longer serve us.

We can be unknowingly run by old beliefs, worn out faulty thinking and repetitive habits that are long overdue for a renovation. By focusing our attention and becoming more conscious of our inner experiences we can use the mind to change or re-wiring the brain. One of the best ways to practice this is through mindfulness practices such as meditation and psychotherapy.

According to better health, Hypnosis can help with:

  • Anxiety
  • Depression
  • Changing habits
  • Compulsions & Addictions
  • Moderate drinking
  • Chronic pain
  • Fears and phobias
  • Quit Smoking
  • High blood pressure
  • White Coat Syndrome
  • Insomnia
  • Panic attacks
  • Public Speaking
  • Studying /Exam taking
  • Social anxiety
  • Stress
  • Relationship issues
  • Managing anger
  • Migraine
  • Nail biting
  • Skin Picking /Hair pulling
  • Thumb sucking
  • Sleep problems
  • Stuttering
  • Weight management

Want to try it for yourself?

Heather Cavill Greer is a Clinical hypnotherapist and psychotherapist with many years’ experience. Heather uses Clinical Hypnosis, Mindfulness-based Cognitive Behavioural Therapy (CBT) most people feel better within the first session and have resolved their issues within 3-6 sessions. For a free 20 minute consultation either call or book with Heather on 0405821880